What You Hate Doing May Be the Key to Your Success

Katrina McKay
Katrina McKay is a Canadian serial entrepreneur and keynote speaker. She's obsessed with the idea that entrepreneurs can change the world for the better, and all of her companies look to create sustainable working opportunities for women and men in developing countries; the Philippines in particular. She reads (oh so much) and is a (very frequent) traveller.

Feb 21,2017

I’m in the midst of preparing for exponential growth for my companies. This preparation stage has left me feeling…sometimes vulnerable and raw, and at other times, insufferably bored. Growth of the magnitude I’m most interested forces me to dig in and work on all of the things I like least in my businesses. It means that “legal” and “accounting” are at the top of my priority list on a daily basis whereas they were previously something I thought about once per month at best. I feel like I’m pushing a giant boulder up a hill. It’s tedious, it’s boring…and it’s necessary.

In his book Tools of Titans, Tim Ferriss imparts how to become a productivity ninja (my words – not his); make a list of the 3-5 things that are stressing you out the most, pick one and do it. Push yourself to focus on the “drudgery” first. Plough through it or assign it to someone you trust… but a word to the wise here – I’m the Delegation Queen, and even so, even with my conscious choice to hire great people, I’m never free of ALL of it. My team can prepare my numbers for me – they do the spreadsheets – but I still have to pick through them and suffer through the calls with my accountant.

But maybe there’s a different way of looking at all of this. Learning what you dislike, and frankly you’re not very good at in your business, is as useful, perhaps even more so, than what all of the things that drove you to become an entrepreneur in the first place.

This shows up with my business coaching clients all the time – they love the sales strategy, but don’t have a love for HR. Or they are fabulous at creating proposals and reports, but they hate social media and PR. I get it. Show me an entrepreneur who tells you they love every single aspect of everything they do for and in their business, and I’ll show you a liar. 

What I have found is the more I tackle the demons in my business – which includes, in my case, creating concise, water tight briefs for people who love the stuff I hate – the more I am ready for the future. I’m ready for bigger. I’m ready for exponential growth.

How about you? Do you need to clear the path in front of you to prepare for massive growth? Here are three quick tips to get you started:

1) Make a list of all of the things that you hate doing in your business, and determine if you are doing them anyway (unlikely), someone else is doing them, or no one is doing them at all (very likely). Circle the ones that are essential that fall into either the first (you’re doing them) or second (no one is doing them) categories. Re-examine the ones you circled and figure out if there are alternative ways to accomplish the same ends. 

2) Set aside a bullis**t day once per week where you schedule no other meetings, and focus on nothing else other than one of the big piles of poop you’ve left to fester. Intersperse this eight hour period of poop shovelling with activities that bring you joy. This will help to alleviate the mild resentment you may feel is brewing throughout the day.

3) Hire people who will have your back. If the idea of rolling out a new CRM system makes you break out into hives, don’t rely on the salesperson at the CRM company to ensure things go smoothly. If something is in your blindspot, you likely don’t even have the right vocabulary to ask the right questions. Get a consultant who knows their stuff, and lean on them; ask your questions…and if you don’t understand the answers, ask them again. Find someone who loves the things you hate, but also has infinite patience and doesn’t mind explaining something to you multiple times.

Above all else, know that no matter how well we design our companies, and our lifestyles, there is at least a small percentage of our entrepreneurial energies that need to go towards things that don’t fire us up. The key is to ensure that these things don’t extinguish our flames.

Need some help getting your own business to the next level of profitability? I use my real world experience as a successful serial entrepreneur to work one-on-one with growth-oriented entrepreneurs to help them gain clarity on the next steps in their businesses and boost their bottom lines. To see if you qualify for a complimentary discovery call with me (and if you’re a fit for my quirky style), please email my assistant Beverly – beverlyATuplevelsolutionsDOTcom

Lastly, a big thank you to my own business coach (yes, business coaches need business coaches – you can’t coach yourself), Nick Matheson, for his tireless encouragement and his unorthodox methods for getting me to stop standing in my own way.

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