What's your Why?

Jeremy Bhimji
Author, Speaker, Trainer, Coach

Aug 27,2016

Let’s talk about your WHY. Your why is the reason you do the things you do. It’s the reason that you get up in the morning and go to a job you hate when its cold out. It’s the reason that you deal with things that you wouldn’t normally. It is your purpose. It is what is important to you. It can be your children, your loved ones, a sense of belonging, the feeling that you are making a difference, giving more to your church, being a better person, or maybe it’s just the fear of poverty and being homeless that has driven you to take action. Finding your why is more of a discovery process than an inventing one. You shouldn’t just make up a reason why just to have one. You should look inside yourself and identify what’s important.

A good way to identify your why is to ask yourself a couple of questions, if time and money were no issue, what would you do? How would you spend your days? Who would you spend them with? What part of the world would you live in? What causes would you devote more of your time to? It’s a tough question because so many of us do the things we do for money, or at least we think so. The answer to those questions should point you in the direction of your reason why. If you were a multi-millionaire and you would want to spend more time with your kids, then your children are your reason why. If your answer was to start a nonprofit that helps send mission trips around the world, then that is your reason why. if you would travel the world, then that is your reason why.

First things first, money is not a motivating factor. Again you are probably thinking I’m crazy for saying that, but there is a point coming. Imagine that you are on the roof of a 100 story skyscrapers, imagine how amazing the view is and how far you can see that you can’t normally see from the ground. Feel the wind on your face and picture yourself taking a peak over the edge and looking down at the ground. Your hands are a little clammy and you have that feeling in your stomach knowing how high you are and how one misstep could spell disaster. Now I want you to imagine that the building you are on and the building next to it are connected by a wood plan about the width of an ironing board, and on the other side of the wood beam you see a bag with $10,000. Would you go across? Would you risk your life for a couple of bucks? Ok now let’s raise the stakes, it’s now $50,000 and now it’s raining out. Would you go across? would you risk almost certain death for some money? Ok let’s go all in, now the amount is a million dollars, but now the building that it is on is on fire. I bet that money isn’t worth quite as much now that the building is on fire and it’s raining outside. Seems foolish to risk your life for money, but that is exactly my point. Now I want you to take the exact same scenario and instead of a bag of money, replace it with your child, mother, spouse, family member. Changes everything doesn’t it? How many people would be across that plank in a heartbeat to save their child’s life? It’s not money that motivates people, it’s what the money can do for you and the people you care about. Now that we have figured out that you don’t want something because of money, I want you to really think about WHY!

So what is your reason? Why is it that you want to get better at sales? Become a better leader? Be an entrepreneur? I don’t know what you are looking for in life, but I can promise you this…If you are able to clearly identify what it is you want, why it is that you want it, and put together a plan on how to get it, then nothing should be able to stop you but you. Once your reason why is clearly established you will become bulletproof. People can change your mind on what you think, but they can’t change your mind on what you know! Simon Sinek says “people don’t buy what you do, they buy why you do it. And what you do simply proves what you believe.” So you have to know that deep down, this is what I believe and I am will to die for it, period!

Other articles by this author